Welcome to another edition of CorpUpTalks! In this episode, we sit down with Luiz Serafim, Head of Marketing, E-commerce, and Innovation at 3M, a leading company in custom software solutions. 3M is renowned for its innovative products spanning various market sectors, from healthcare materials to iconic items like the Post-it.

3M has become a benchmark in fostering a culture of innovation, serving as a model for both established and emerging organisations that see innovation as an irreversible path. With 110 years of market presence, the company boasts 46 technological platforms catering to at least a dozen sectors, including healthcare, consumer goods, safety, and industry, among others.

Here, you’ll delve deeper into this company, which has cultivated an environment designed for everyone to contribute and innovate in their processes and future visions for their respective areas. Serafim also elucidates that the company champions leadership development as key to enabling individuals to flourish across the board.

Join us in this podcast and explore the 3M Social Innovation Institute, an organisation dedicated to a variety of projects aimed at promoting values such as a passion for science and real-world impact. From science festivals to supporting programs bringing science into schools and awarding university students for applied innovations, the aim is to tackle societal issues through innovation.

By tuning in, you’ll discover:

• Who Luiz Serafim is and his professional journey.
• The trajectory of 3M.
• Strategies for overcoming time barriers and maintaining innovation.
• Suggestions for companies seeking to foster an innovation culture.
• Understanding customer needs.
• How embracing failure facilitates development.
• Structuring decentralised and cross-functional setups.
• Nurturing innovation across all areas.
• A 21st-century perspective on innovation centred around human needs.
• Squad team dynamics.
• The significance of training and personnel development.
• Traits of inspiring leaders.
• The role of the Marketing sector in innovation and digital transformation.

Serafim also recommends some books on these topics:

• “Innovation: Priority Number 1: The Path to Transformation in Organizations” by Rowan Gibson and Peter Skarzynski
• “Innovation Management in Practice” by Maximiliano Selistre Carlomagno and Felipe Ost Scherer
• “The Power of Innovation: How to Leverage Innovation in Your Company” by Luiz Serafim

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