The market is becoming increasingly competitive, demanding that companies have the best products, the best service, and always offer the best experience for their customers.
To make this happen, having qualified professionals who are committed to the business’s ideals is essential, as they will be the drivers of the business’s strategies.
Those who believe that assembling a selection process is the solution are mistaken. We are at a time when professionals value what the company will offer for their professional journey. And this goes beyond a good salary, as other factors are more relevant to this generation.
So, how do you retain talent? How can you hire good professionals and keep them engaged in the company? Understand how, from this content:
- Why invest in talent retention?
- Best strategies
- Impacts for your company
Why invest in talent retention?
Talent retention entails a set of strategies that companies can adopt to keep their employees with the organization for longer periods.
These strategies are crucial because human capital is the most precious asset of any business. After all, people are responsible for the activities of the company, and it is through them that the quality of the product, service, and all deliveries are reflected.
Therefore, having a talented, engaged, and high-performing team enables the company to deliver better results and have more relevance in the market.
A study cited by McKinsey has proven that top talent individuals can be up to eight times more productive than an average performer.
But this is not an easy task, as besides the technical skills required for the role, today’s market demands individuals with behavioral skills aligned with the business’s expectations, the so-called soft skills. In a fierce competition, these professionals are not always available.
Thus, companies that develop strategies for retaining these talents will have a visible competitive advantage.
Best strategies
Many people believe that talents remain in the company because of a good salary, but this is a strategy that does not always work.
This is because good professionals are seeking, above all, balanced personal and professional satisfaction in their careers.
We are in a generation of workers who want to earn well, yes, but who also want time for new learning opportunities, quality of life, and personal achievements.
To meet these expectations, it is possible to follow the following strategies:
- Having a well-structured career plan with achievable goals within the company;
- Offering training and professional growth opportunities;
- Allocating the professional according to their skills;
- Cultivating feedback constantly to address frustrations;
- Being flexible with the employee’s needs;
- Valuing the health and quality of life of the employee;
- Maintaining a peaceful work environment.
Impacts for your company
Through initiatives that leave your employees more satisfied, undoubtedly the company as a whole will also experience greater satisfaction.
This occurs because more motivated and satisfied individuals can carry out their activities with more dedication, feel recognized and valued, and therefore, dedicate themselves more to their tasks, valuing the work environment.
Therefore, invest in excellent communication with your team. Understand what they seek, their aspirations, areas for improvement within the company, as well as in the personal development of the employees.
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