The process of digital transformation is undeniably essential for a company’s continuous development, especially in an era where this process is happening so rapidly.
However, what many organisations fail to consider is that digital transformation is intrinsically linked to the company’s organisational culture.
This is because the company’s culture is the fundamental support for any transformation. In other words, there is little point in investing in new digital resources if this strategy is not aligned with the organisational culture, the transformations in work methodologies, and the commitment to team preparation.
Want to understand more about the relationship between organisational culture and the digital transformation process? Then follow these topics we’ve outlined:
- Organisational Culture and Digital Transformation
- Digital Transformation is Less About New Technologies
- Strategies to Develop a Culture of Digital Transformation
Organisational culture and digital transformation
It is common to find companies where the rules that once governed the business no longer apply. This is entirely normal, as the world is constantly changing, and new technologies are emerging all the time.
In this context, digital transformation is essential for keeping companies viable, as its implementation can solve problems, automate tasks, and increase productivity.
Contrary to popular belief, this is not a future process that falls solely to the IT department to implement new digital resources. Instead, it is a transformation that stems from the restructuring of organisational processes across all sectors of the company.
Therefore, the concepts of organisational culture and digital transformation go hand in hand, and it is unlikely that a company will be able to keep up with digital transformation trends without adopting this mindset.
Digital transformation is less about new technologies
Digital transformation is not necessarily linked to the use of new technologies. While they are important, they are merely tools for a change that needs to be structured from strategic positioning to delivering value to society.
Therefore, before taking any steps, the organisational culture must be aligned to ensure that all employees have a positive experience with the transformation.
Only in this way will it be possible to reap the benefits that digital transformation offers. The company’s culture is so crucial to this process that it represents 75% of the obstacles to digital transformation, according to research conducted by CI&T.
Strategies for developing a culture of digital transformation
Before taking any steps to implement a culture of digital transformation, it is essential to consider a culture of innovation. However, innovating in your business does not mean you need disruptive ideas or revolutionary changes.
On the contrary, it means understanding exactly what your customer needs, identifying the pain points that need to be addressed, and determining the best methods to do so.
From this understanding, the company can leverage new technologies to deliver the best possible user experience. Therefore, focus on your customer’s expectations.
Secondly, seek knowledge about digital transformation and start spreading this knowledge among the leadership to integrate the entire team.
Also, pursue interdisciplinary work, where departments are interconnected, and teams strive for the same objective, understanding the processes of organisational change.
Finally, automate processes to reduce repetitive tasks, allowing the team more freedom for creativity and familiarity with new technologies.
Do you understand how organisational culture impacts your company’s digital transformation? If you need innovation and efficient results for your business, discover how Ubistart can help you.
